Interesting conversation with one of my colleagues, Noric Dilanchian, about the growing success of Dilanchian's Lightbulb blog. Dilanchian is a Sydney law firm with a strong focus on intellectual property and commercialisation.
Noric introduced the blog as part of the Dilanchian web site upgrade. Traffic has risen very sharply since launch. Importantly, the Dilanchian web site has become a major source of new clients for the firm, something that few law firm sites achieve.
A key reason for this success lies in the combination of good content with a clean, attractive design. Maintenance of this type of site requires constant effort. So its good that Noric and his team are getting the results they deserve.